Marketing & Operations Joint Concentration

Concentration Advisors 

Deborah Small (MKTG) – 760 JMHH, 215.898.6494,
John Zhang (MKTG) – 754 JMHH, 215.898.1989,
Monique Guignard-Spielberg (OPIM) – 569 JMHH, 215.898.8235,

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts including: creativity-based new product development, innovation in service manufacturing and new service development, customer response to next-generation products, the use of conjoint analysis in engineering designs, platform-owner market entry, and design-intensive innovation.

The concentration gives students a choice of several complementary courses within the Marketing and OPIM departments.  The concentration requires a total of four course units – two course units from each department. One of the courses must be OPIM415 (Product Design), MKTG 221 (New Product Management) or MKTG 232 (New Product Development).  Each of these three courses includes a project that is relevant to the joint concentration.

PRE-REQUISITES: MKTG 101 and OPIM 101 (unless exempt).


OPIM 220 – Operations Management
OPIM 224 – Service Operations:  Models and Applications
OPIM 240 – Gamification for Business
OPIM 314 – Enabling Technologies
OPIM 415 – Product Design
OPIM 416x – Design of Web-Based Products and Services



MKTG 221 – *New Product Management (.5 cu)
MKTG 225 – Principles of Retailing (.5 cu)
MKTG 251 – Sales Force Management (.5 cu) ♦ (former MKTG 226)
MKTG 254 – *Pricing Policy (.5 cu) ♦ (former MKTG 222)
MKTG 259 – Channel Management (.5 cu) ♦ (former MKTG 223)
MKTG 262 – *New Product Development (1.0 cu) ♦ (former MKTG 232)
MKTG 271 – Models for Marketing Strategy (1.0 cu)
MKTG 277 – Marketing Strategy (1.0 cu)
MKTG 288 – *Pricing Strategies (1.0 cu)
MKTG 292 – Creativity (1.0 cu)
MKTG 476 – Applied Probability Models for Marketing (1.0 cu)

* Note that you may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. For example, if you take MKTG 221, you may not also take MKTG 262. If you take MKTG 254 you may not also take MKTG 288.

Renumbered Marketing courses: Beginning Fall 2014C, several MKTG courses will have new course numbers. These new numbers are reflected in the requirements list above, with the old course number shown in parenthesis for reference.