In recognition of tax season and Financial Literacy Month, CBS News Philadelphia’s “In Your Corner” segment spotlights how Wharton School works in collaboration with Campaign for Working Families in conjunction with the IRS’s Volunteer Income Tax Assistance (VITA) program. The effort brings tax preparation services to Philadelphia community members in need of support during each tax season. At sites around the city, Wharton research-backed strategies help recipients make informed decisions about their refunds, demonstrating how academic work translates into tangible support for working families.
The CBS News Philadelphia segment features Wharton Assistant Professor of Marketing Wendy De La Rosa and Hunstman Program undergraduate Florence Onyiuke. Onyiuke has responded to the call for Wharton student volunteers to meet the growing demand for VITA services nationwide.
“For me, this has been really meaningful. This is, for many people, … crucial to their well-being.” The involvement of Wharton faculty and staff demonstrates how Wharton’s research, teaching, and service intersect to support financial success for Philadelphia community members.
Watch the CBS News Philadelphia segment here.
By Josh Sidorowicz for CBS News Philadelphia
Posted: April 10, 2026